Will You Help Us Speak for Farmed Animals?

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Dear Anne, During the course of a busy day, an average American may be influenced by dozens of advertisements promoting meat, milk, eggs, and other products that result from outright cruelty to animals. But imagine what a different world it would be if consumers were able to regularly hear the animals' side of the story—animals like Peter and Jerry, two calves who were suffering greatly and close to death before being whisked away to a wonderful new life because of a PETA undercover investigation. By making as generous a gift as you can afford right now, not only will you be helping PETA's work to spare millions of individual animals like Jerry and Peter from the worst abuses on factory farms, you'll also be aiding us in bringing about a better life for both animals and humans by encouraging people to adopt a compassionate, meat-free diet. In my e-mail last week, I told you how PETA is exposing the horror that is factory farming and bringing about important animal welfare reforms that are saving animals' lives. While pressuring restaurant and grocery chains to make changes that will relieve some of the suffering of animals slaughtered for these businesses, our effective outreach campaigns also let consumers know that the fastest way for anyone to help animals directly is to stop eating them! By harnessing the star power of celebrities, such as Sir Paul McCartney and Alec Baldwin, and combining it with PETA's popular online campaigns, we've brought tens of millions of Web viewers face to face with groundbreaking undercover video footage of what really happens to animals who are raised and slaughtered for food. But simply being aware of the plight of farmed animals will not be enough for many consumers to switch to a healthy animal-friendly lifestyle. That's why PETA does all that we can to make sure that everyone knows how simple it can be to cut animals out of any diet. One of our most popular tools to that end is our free vegetarian/vegan starter kit (VSK). This colorful guide persuades people who might otherwise not be reached to go vegetarian by showing them that a meat-free diet is easy, tasty, healthy, humane, environmentally sound, and popular. It includes information on weight loss, raising vegetarian children, eating while away from home, and making the transition to vegetarianism, as well as six pages of our very best recipes. In the last year alone, PETA has distributed more than a million copies of this useful guide both online and through magazine boxes throughout the United States. The effectiveness of the kit cannot be overstated. Nearly 36 percent of those surveyed who'd received a copy of the VSK stopped eating meat after reading it. If an average meat-eater consumes more than 100 animals in a year, this single piece of PETA's well-rounded approach to helping farmed animals has saved more than 36 million animals in just the last year. Will you help us save even more animals like Jerry and Peter by donating online right now? PETA is the world's leader in convincing people to stop eating meat for good. By helping consumers make more animal-friendly choices in their diets, we're preventing millions of individual cows, chickens, turkeys, pigs, and other animals from experiencing the nightmare of life on a factory farm and death in a slaughterhouse that our investigations have uncovered time and time again. But as effective as all our outreach efforts have been, none would be possible without the generosity of caring friends like you. Please help us continue our vital work to end the suffering of animals on factory farms by making a gift today. Through your compassion and support, PETA is making this a better world for all animals. Thank you. Kind regards, Ingrid E. Newkirk President P.S. Every day, consumers hear dozens of voices encouraging them to consume animal products, but with your help, we can make sure that the voices of the billions of individual animals who are slaughtered for food are heard too. Through your support, we can fundamentally change how both companies and consumers treat animals.

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